Everyone needs to read this book. Everyone may not want to, but it is in their interest to do so.
Big Data affects all our lives in the most profound way. If ever Big Brother was watching us, he is now. Who cares? Well you should!
Unless you live in a crofters cottage in the middle of a moor and never venture out, then Big data affects you.
Harkness explains what big data is and how it is used in a variety of situations. Some practices will please you but others, not so much. The writing is lucid and compelling.
For someone to go through life answering to Tamandra (daughter of a Greek God), suggests a certain sense of humor, and this is where I have a problem with this lady’s writing.
Harkness’ work is littered with foot notes which put a humorous construction on the serious facts stated above. I found this distracting and frankly rather boring. Indeed, I quickly ignored the foot notes and enjoyed the book more.
Ms Harkness is a very smart lady, of that there can be no doubt, but she must learn to separate the lecture from the literary work. In a book you don’t need witty repartee to keep students awake. If your book induces somnolence, corny foot notes will not vivify your reader.
Regardless of this minor hiccup, this is an excellent book with an important message. Collecting every single bit of information about us is OK providing the collectors are accountable to us.